Customer Engagement at the POS – POP That Rocks

Last week, Diane Longoria, Pointsmith’s Director of Marketing vlogged on the importance the first 10-12 feet inside the entrance of a retail environment through effectively creating a decompression zone. This week I’ll move further into the retail store and look at one of the last touch points a retailer has with the customer: the point-of-sale (POS). http://www.pointsmith.com/blog/customer-engagement-pop-that-rocks/

At-Store Marketing That Makes the Grade

A few weeks ago, I had the pleasure of writing about how creatively office supply retailers were going about drawing in back-to-school shoppers.  This week, I've expanded this and looked at a cross-section of retailers and their in-store back to school efforts. See At-Store Marketing That Makes the Grade via www.pointsmith.com