Customer Engagement at the POS – POP That Rocks

Last week, Diane Longoria, Pointsmith’s Director of Marketing vlogged on the importance the first 10-12 feet inside the entrance of a retail environment through effectively creating a decompression zone. This week I’ll move further into the retail store and look at one of the last touch points a retailer has with the customer: the point-of-sale (POS). http://www.pointsmith.com/blog/customer-engagement-pop-that-rocks/