Last week, Diane Longoria, Pointsmith’s
Director of Marketing vlogged on the importance the first 10-12 feet inside the
entrance of a retail environment through effectively creating a decompression
zone. This week I’ll move further into the retail store and look at one of the
last touch points a retailer has with the customer: the point-of-sale
(POS). http://www.pointsmith.com/blog/customer-engagement-pop-that-rocks/
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