Marketing to the Back Seat – QSRs Reaching the Younger Generation

Parents are always on-the-go, running their children from event to event. Convenience is the theme of our lives these days, especially around meal time. I myself have three young boys to shuttle around and have little time in between to stop for meals. Fortunately, as a parent and consumer, I see many QSRs that focus on the family aspect of meals and they market to my kids sitting in the back seat. When it is mealtime, the back seat has a hard time deciding and agreeing on their favorite place to go. It’s interesting to evaluate how QSRs have managed to reach my back seat consumers. With so many QSRs to choose from, there are a few that stood out from the crowd with their ability to market to the younger and older generation at the same time... More here

Customer Engagement at the POS – POP That Rocks

Last week, Diane Longoria, Pointsmith’s Director of Marketing vlogged on the importance the first 10-12 feet inside the entrance of a retail environment through effectively creating a decompression zone. This week I’ll move further into the retail store and look at one of the last touch points a retailer has with the customer: the point-of-sale (POS). http://www.pointsmith.com/blog/customer-engagement-pop-that-rocks/