What Restaurants Can Learn From Convenience Store Food Service-NRA 2013

C-stores are evolving from a place to fill up the tank and grab a pack of cigarettes to an actual retail destination. By offering fresh food and made-to-order options, convenience stores are becoming a one-stop shop for on-the-go shoppers. Check out the impact c-stores are having in the restaurant industry in this blog post. 

  What Restaurants Can Learn From Convenience Store Food Service-NRA 2013

Marketing to the Hispanic Consumer: More Than Spanish POP

According to Hispanic Fast Facts from AHAA, the buying power of the Hispanic demographic currently represents $1 trillion in purchasing power and is expected to reach $1.5 trillion in 2015, or 17% of the total U.S. population.  Even more, a whopping 1 in 6 Americans are Hispanic.  This is clear evidence that the Hispanic demographic represents a powerful force in America and one where serious marketing efforts must be allocated.http://www.pointsmith.com/blog/marketing-to-hispanic-consumers/

Marketing to the Back Seat – QSRs Reaching the Younger Generation

Parents are always on-the-go, running their children from event to event. Convenience is the theme of our lives these days, especially around meal time. I myself have three young boys to shuttle around and have little time in between to stop for meals. Fortunately, as a parent and consumer, I see many QSRs that focus on the family aspect of meals and they market to my kids sitting in the back seat. When it is mealtime, the back seat has a hard time deciding and agreeing on their favorite place to go. It’s interesting to evaluate how QSRs have managed to reach my back seat consumers. With so many QSRs to choose from, there are a few that stood out from the crowd with their ability to market to the younger and older generation at the same time... More here

Customer Engagement at the POS – POP That Rocks

Last week, Diane Longoria, Pointsmith’s Director of Marketing vlogged on the importance the first 10-12 feet inside the entrance of a retail environment through effectively creating a decompression zone. This week I’ll move further into the retail store and look at one of the last touch points a retailer has with the customer: the point-of-sale (POS). http://www.pointsmith.com/blog/customer-engagement-pop-that-rocks/

Flawesome Brands Flaunt Their Flaws

Flawesome [flaw-some]; (adjective): revealing one’s own flaws and using them to show how awesome they really are. During the life cycle of a brand, there comes a time when the brand is faced with a public image crisis and must decide how to deal with the issue. Flawesome is a term used to describe brands that have had their flaws exposed to the public, but chose to admit to their …

Read More at http://www.pointsmith.com/blog/flawesome-brands-flaunt-flaws/