For Retailers, back-to-school season is second only to holiday shopping season. According to this National Retail Federation Survey, the average person with children in grades K-12 will spend $688.62 on their children, up $84.99 from last year. Total back-to-school spending is expected to be $30.3 billion.
This week I've taken a look at how office supply retailers are communicating to BTS shoppers. How do you think they measured up? What retail brands are your favorites for BTS?
http://www.pointsmith.com/blog/office-supply-goes-back-to-school/
This week I've taken a look at how office supply retailers are communicating to BTS shoppers. How do you think they measured up? What retail brands are your favorites for BTS?
http://www.pointsmith.com/blog/office-supply-goes-back-to-school/
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