Tuesday, August 7, 2012

Office Supply Goes Back-to-School

For Retailers, back-to-school season is second only to holiday shopping season.  According to this National Retail Federation Survey, the average person with children in grades K-12 will spend $688.62 on their children, up $84.99 from last year.  Total back-to-school spending is expected to be $30.3 billion. 

This week I've taken a look at how office supply retailers are communicating to BTS shoppers.  How do you think they measured up?  What retail brands are your favorites for BTS?

http://www.pointsmith.com/blog/office-supply-goes-back-to-school/

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