According to Hispanic Fast Facts from AHAA, the buying power of the Hispanic demographic currently represents $1 trillion in purchasing power and is expected to reach $1.5 trillion in 2015, or 17% of the total U.S. population. Even more, a whopping 1 in 6 Americans are Hispanic. This is clear evidence that the Hispanic demographic represents a powerful force in America and one where serious marketing efforts must be allocated.http://www.pointsmith.com/blog/marketing-to-hispanic-consumers/
