Flawesome [flaw-some]; (adjective): revealing one’s own flaws and using them to show how awesome they really are. During the life cycle of a brand, there comes a time when the brand is faced with a public image crisis and must decide how to deal with the issue. Flawesome is a term used to describe brands that have had their flaws exposed to the public, but chose to admit to their …
Read More at http://www.pointsmith.com/blog/flawesome-brands-flaunt-flaws/
Read More at http://www.pointsmith.com/blog/flawesome-brands-flaunt-flaws/
